4 Green Features Customers Want

EcoHome Magazine offers advice to builders about the real reasons homeowners are interested in green technology: energy efficiency, indoor air quality, materials and documentation and verification.

The highest-priority green feature for most clients is energy efficiency, industry experts say, followed by indoor air quality, water efficiency, and materials. Homebuilders who look to market these green features to home buyers should look at more than being green.

Learn how being green is about more than saving the planet or the latest fad. For homeowners, It's also about "lower utility bills, comfort or health."

Read more in EcoHome Magazine.

10/13/2011